This is a comprehensive plan of business promotion and increase sales.
Global marketing strategy - expand geography
sales of the company.
Its goals: enter the international market; production according to the international standards taking into account the needs of customers from different countries;
partnership with foreign brands.
Basic marketing strategy - increase growth rate and volume by scaling up of production
or reducing costs.
Its goals: establishment of the company as one of the leaders of the market; significant gap between the company and its competitors; cost Reduction.
Competitive marketing strategy - based on
competitive advantages of business and market power distribution and the position of the company among the other brands in the industry.