Marketing

Evaluate the market. Identify and analyze competitors - close in turnover, industry leaders.
Explore the prices of analog products. Check competitiveness of the brand - objectivity of margin size, the convenience of making a purchase, obvious benefits for customers.
Determine the volume of purchase and/or production. Estimate demand for goods, make a production plan and reduce the probability of manufacturing illiquid.
Internal marketing analysis - findlagging behind marketing channels, reduce budget «drain» and increase sales.

Marketing strategy

This is a comprehensive plan of business promotion and increase sales.

Global marketing strategy - expand geography sales of the company. Its goals: enter the international market; production according to the international standards taking into account the needs of customers from different countries; partnership with foreign brands.
Basic marketing strategy - increase growth rate and volume by scaling up of production or reducing costs. Its goals: establishment of the company as one of the leaders of the market; significant gap between the company and its competitors; cost Reduction.
Competitive marketing strategy - based on competitive advantages of business and market power distribution and the position of the company among the other brands in the industry.

Partner marketing