KANDA & BAZA SVETA
Naming and corporate identity of Online store for wholesale and retail of electrical products and electrical equipment in Moscow
The company applied to our agency for rebranding. The new brand is designed to convey to customers the following values: mobility, open and good service, eco-friendly approach to product creation
For the new brand offered name "BAZA SVETA" - more suitable for the online store of electrical products and electrical equipment
Three main values of its corporate identity are business transparency, optimism, fairness. We have used blue and orange shades to develop the corporate style, reflecting the sun rays and associating with heat and light
The company plans to stand out among competitors, enter the Russian market, as well as open its own production. So we carefully analyzed the competitors and based on the data created a brand that will be relevant for many years to come
